While gathering ideas for this project, i took inspiration from many other ‘newer’ seltzer brands such as poppi and Olipop, figuring out a main consumer and tailoring the designs for that audience.

Reminiscent of memphis style illustrations, i wanted to keep the brand trendy and colourful, hoping to catch the eyes of customers when at the grocery store, or even out in public with advert, poster, and Merchandise designs.